マーケティングとサプライチェーンの持続可能性
     フランク研究室

専門

国際マーケティング、消費者行動、イノベーション、品質管理、SCM、CSR、環境経営学


書籍

  1. 圓川隆夫、フランク・ビョーン (2015): 「顧客満足CSの科学と顧客価値創造の戦略―グローバル生産文化と日本文化の強みを生かすものコトづくり発想」, 日科技連出版社. [Link] [Link] [Link]


学術誌における研究論文(査読有) 計26本

  1. B. Herbas Torrico, B. Frank (2017): "Consumer Desire for Personalization of Products and Services: Cultural Antecedents and Consequences for Customer Evaluations," Total Quality Management & Business Excellence, forthcoming.
  2. B. Frank, S.J. Schvaneveldt (2016): "Understanding Consumer Reactions to Product Contamination Risks after National Disasters: The Roles of Knowledge, Experience, and Information Sources", Journal of Retailing and Consumer Services, 28, 199-208. [Link (open access, 無料ダウンロード)]
  3. B. Frank, T. Enkawa, S.J. Schvaneveldt (2015): "The Role of Individualism vs. Collectivism in the Formation of Repurchase Intent: A Cross-Industry Comparison of the Effects of Cultural and Personal Values," Journal of Economic Psychology, 51, 261-278. [Link (open access, 無料ダウンロード)]
  4. B. Frank, T. Enkawa, S.J. Schvaneveldt, B. Herbas Torrico (2015): "Antecedents and Consequences of Innate Willingness to Pay for Innovations: Understanding Motivations and Consumer Preferences of Prospective Early Adopters," Technological Forecasting and Social Change, 99, 252-266. [Link (open access, 無料ダウンロード)]
  5. B. Frank, B. Herbas Torrico, T. Enkawa, S.J. Schvaneveldt (2014): "Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience," Journal of Retailing, 90(4), 567-586. [Link]
  6. B. Frank, S.J. Schvaneveldt (2014): "Self-Preservation vs. Collective Resilience as Consumer Responses to National Disasters: A Study on Radioactive Product Contamination," Journal of Contingencies and Crisis Management, 22(4), 197-208. [Link]
  7. D.C. Wimalachandra, B. Frank, T. Enkawa (2014): "Strategic Openness in Quality Control: Adjusting NPD Strategic Orientation to Optimize Quality Control," International Journal of Industrial Engineering: Theory, Applications and Practice, 21(6), 348-359.
  8. B. Frank, T. Enkawa, S.J. Schvaneveldt (2014): "How Do the Success Factors Driving Repurchase Intent Differ between Male and Female Customers?" Journal of the Academy of Marketing Science, 42(2), 171-185. [Link (open access, 無料ダウンロード)]
  9. B. Frank, G. Abulaiti, T. Enkawa (2014): "Regional Differences in Consumer Preference Structures within China," Journal of Retailing and Consumer Services, 21(2), 203-210. [Link]
  10. D.C. Wimalachandra, B. Frank, T. Enkawa (2014): "Leveraging Customer Orientation to Build Customer Value in Industrial Relationships," Journal of Japanese Operations Management and Strategy, 4(2), 46-61.
  11. B. Frank, G. Abulaiti, B. Herbas Torrico, T. Enkawa (2013): "How Do Asia's Two Most Important Consumer Markets Differ? Japanese-Chinese Differences in Customer Satisfaction and Its Formation," Journal of Business Research, 66(12), 2397-2405. [Link]
  12. フランク・ビョーン、エルバストッリコ・ボリス、圓川隆夫 (2013): “日本の製品・サービスを対象とした不確実性回避性向の消費者態度への影響メカニズムの解明”, 「日本経営工学会論文誌」, 63(4), 201-209. [Link]
  13. B. Frank, G. Abulaiti, T. Enkawa (2012): "What Characterizes Chinese Consumer Behavior? A Cross-Industry Analysis of the Chinese Diaspora in Japan," Marketing Letters, 23(3), 683-700. [Link]
  14. B. Frank (2012): "Consumer Attitudes and Intentions towards Fast Food Restaurants: How Do Teenagers Differ from Adults?" Managing Service Quality, 22(3), 260-282. [Link]
  15. アブレート・グルミレ、エルバス・ボリス、蜂屋聡子、松川祐子、フランク・ビョーン、スワナベルト・J・シェーン、圓川隆夫(2012): “顧客満足度とマーケットシェアの関係メカニズムについての国際比較研究”,「品質」, 42(3), 95-105. [Link]
  16. G. Abulaiti, B. Frank, T. Enkawa, S.J. Schvaneveldt (2011): "How Should Foreign Retailers Deal with Chinese Consumers?" Journal of Marketing Channels, 18(4), 353-373. [Link]
  17. アブレート・グルミレ、圓川隆夫、フランク・ビョーン (2010):“CS関連指標への経済危機の影響とモデレータとしての文化の役割”, 「品質」, 40(2), 69-77. [Link]
  18. フランク・ビョーン、圓川隆夫、大隈信孝(2009):“顧客満足度に対する経済変数の影響とその構成品質要素による違い”,「日本経営工学会誌」,60(2), 87-94. [Link]
  19. フランク・ビョーン、圓川隆夫、須藤秀一(2009):“顧客満足度への経済変動バイアスの影響と企業努力を反映するその補正方法について”,「品質」,39(1), 119-128. [Link]
  20. B. Frank, T. Enkawa (2009): "Economic Drivers of Dwelling Satisfaction: Evidence from Germany," International Journal of Housing Markets and Analysis, 2(1), 6-20. [Link]
  21. B. Frank, T. Enkawa (2009): "Economic Influences on Customer Satisfaction: An International Comparison," International Journal of Business Environment, 2(3), 336-355. [Link]
  22. B. Frank, S. Sudo, T. Enkawa (2009): "Interpreting Time Series of Patient Satisfaction: Macro vs. Micro Components," International Journal of Hospital Marketing and Public Relations, 19(1), 15-39. [Link]
  23. B. Frank, T. Enkawa (2009): "Does Economic Growth Enhance Life Satisfaction? The Case of Germany," International Journal of Sociology and Social Policy, 29(7/8), 313-329. [Link]
  24. B. Frank, T. Enkawa (2009): "Economic Influences on Perceived Value, Quality Expectations, and Customer Satisfaction," International Journal of Consumer Studies, 33(1), 72-82. [Link]
  25. B. Frank, T. Enkawa (2008): "Does Aggregate Income Influence Satisfaction with the Standard of Living?" International Journal of Society Systems Science, 1(2), 113-131. [Link]
  26. B. Frank, T. Enkawa (2008): "How Economic Growth Affects Customer Satisfaction," Asia Pacific Management Review, 13(2), 531-544. [Link]

学会発表論文 計52本

(c) Bjoern Frank, Sophia University, 2015. All rights reserved.